Wrong Exit
Wrong Exit

Take the long way.

Empty Pacific Coast Highway curving along ocean cliffs at golden hour

Drop 001 · Pacific Coast · 36° N

Wrong Exit.
Perfect Place.

Made for the roads you weren't planning to take.

Shop the first dropExplore the collection

Drop 001

The first three.

Three designs.
Three roads.
One beginning.

Back of the Wrong Exit tee overlooking the Big Sur coastline at sunset

Drop 001

Wrong Exit.
Perfect Place.

Some roads aren't supposed to get you there faster.

They're supposed to make you forget where you were going.

Shop the drop
Empty highway running toward distant mountains at sunset

Take
the
long
way.

The details

Built for the drive.

Every piece starts with a place, a road, or a moment worth remembering.

Driving a vintage sports car along the coast at sunset
Mile 001 — Golden hour
Back print of the Wrong Exit tee above the ocean
Back print
Vintage roadside gas station at dusk
Roadside stop
Vintage sports car parked at a coastal pull-off
Scenic pull-off

Our philosophy

Not every road
needs a destination.

Wrong turns.

Late nights.

Empty highways.

Good stories.

Wrong Exit coastal road tee displayed on a billboard above the Pacific coast
Roadside gas station at dusk
Wearing the Wrong Exit tee above the Big Sur coast
Coastal road seen through a vintage windshield at sunset

Next drop

Don't miss the next exit.

New roads. New designs. New drops.

No spam. Just new drops and places worth going.